What if instead of people using their social media channels to complain about the issue of the moment, they could use their passions and creativity to come up with solutions to challenging problems and inspire others to use their power of generosity to build a just and equitable world?

Much of the work I did as Global Digital Strategy Director at GivingTuesday was about injecting more generosity into the online conversation. The digital strategy, I’d deployed was about turning casual internet users into changemakers and harnessing their energy for good. That strategy resulted in a significant positive impact on communities and causes around the world. Through the power of technology and social media, we've been able to connect people and causes, raise awareness and funds, and create meaningful change at scale. The GivingTuesday movement believes that everyone has the potential to make a difference, so we developed a social media strategy that empowered individuals and communities to create a better future for all.