#VoteReady for Vote.org
Project details
100 million eligible voters didn’t turn out in 2016.
In 2020, Millennials and Gen Z made up 37% of the electorate. Just 36% of this age group turned out in the 2018 midterm election, leaving millions of potential voters on the sidelines.
To get #VoteReady, Vote.org wanted to reach communities, companies, and colleges to make sure everyone had a plan to cast their ballot safely and securely, whether by mail, early voting, or voting on Election Day.
Creative process
We leaned on meme culture to create graphics and developed a social media toolkit to distribute as widely as possible through influencers, brand partnerships, and grassroots efforts.
Samples from the Outreach Toolkit
Today’s #funfact. Take 2 minutes and get #VoteReady at Vote.org.
Registering to vote is easy! By the time it takes you to read this post, you could have already finished. Head to Vote.org to get #VoteReady today.
Are you registered to vote? Double-check your status at Vote.org to get #VoteReady today!
Results
Young people had a major impact on the 2020 election. Half of youth (ages 18-29) cast a ballot in November 2020—a remarkable 11-point increase over youth voter turnout in 2016.
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Kathleen was an integral part of our efforts to reach and turn out a record number of voters this year. She developed strategic positioning and key messaging for a number of priority projects this election cycle, including leveraging her social media expertise to develop platform-specific content for our influencer toolkit.
— Nora Gilbert, Director of Partnerships, Vote.org